Caimao Culture Media Limited · Back to the homepage
These Terms of Service set out the rules that apply when you use this website and when you engage Caimao Culture Media Limited for studio work. The company runs an ink stone studio for brand storytelling in computer systems design and related professional, scientific and technical services, and the terms below describe how the studio works, what the client can expect and what the company expects in return.
The company is registered and operates from Rm 9042 9/F Chung Mei Centre Blk B, 15-17 Hing Yip St, Kwun Tong, Hong Kong - 999077, Hong Kong (HK). The studio can be reached by email at enquiries@ycidesign.buzz or by telephone at +14842766322. By using this website or by engaging the studio, you agree to these terms. If you do not agree, please do not use the website or the studio services.
These terms are written to be read. They avoid unnecessary legal density where plain sentences will do the same work, and they are organised so that a client can find the section that matters at the moment it matters. Where a signed proposal or statement of work sets different terms for a specific engagement, that document takes priority for that engagement and these terms fill the gaps.
These terms govern the relationship between Caimao Culture Media Limited and any person who visits this website or engages the studio. They apply to the informational pages of the website, to the contact form, to the services page and to the legal pages. They also apply to the studio services described on the services page unless a signed proposal replaces them for a particular engagement.
The website is a portfolio and information site. It describes the studio, the six services and how to contact the team. It does not sell products directly, and it does not process payments. A studio engagement begins only when the company and the client have agreed a written proposal or statement of work, and these terms become part of that agreement.
The company may update these terms from time to time. The version published on this page is the current version, and the date at the top shows when it was last changed. A change does not alter the terms of an engagement that was already agreed, unless the client agrees to the change in writing.
In these terms, the company means Caimao Culture Media Limited. The studio means the company and the people who work with it on an engagement. The client means the organisation or person that engages the studio. The website means the pages served from this domain. Deliverables means the decks, sheets, reels, voice guides, calendars and other material that the studio produces for the client under a statement of work.
A service means one of the six studio services described on the services page, namely Campaign Deck Bays, Press Sheet Runs, Client Reel Desks, Brand Voice Windows, Collateral Review Sittings and Launch Calendar Rounds. Client material means any document, image, recording, data or other content that the client provides to the studio for use in a deliverable. Working files means the editable source files that the studio uses to produce a deliverable.
A statement of work means the written document that describes the services, the deliverables, the fees, the calendar and any special terms for a particular engagement. A first sitting means the free introductory meeting described on the services page. Business day means a day other than a Saturday, Sunday or public holiday in Hong Kong.
The website is intended for adults acting in a professional capacity and for organisations in computer systems design and related professional, scientific and technical services. By using the website, you confirm that you are at least sixteen years old and that you have the authority to act for any organisation on whose behalf you are visiting.
You may read, download and print pages from this website for your own internal and non-commercial use. You may share links to the website freely. You may not copy the website wholesale, frame it inside another site, remove the branding, or present the studio material as your own work. You may quote a short passage with attribution and a link, which is a normal courtesy in professional writing.
You must not attempt to gain unauthorised access to the website, interfere with its operation, introduce malicious code, probe it for vulnerabilities without permission, or use it to send unsolicited commercial messages. If you find a security issue, please report it to enquiries@ycidesign.buzz rather than exploiting it, and the company will respond quickly.
The studio provides brand storytelling services for computer integrated systems and related technical products. Each service is described on the services page. The descriptions are accurate at the time of publication but they are not a contract for a specific result. A statement of work sets the specific deliverables for an engagement, and the description on the services page helps the client understand what each service generally involves.
The studio does not provide engineering, legal, financial or regulatory advice. Where a deliverable describes a technical system, the client is responsible for confirming that the description is accurate and that it complies with the obligations that apply to that system. The studio will flag a claim that appears unsupported, but it cannot certify a system or guarantee that a buyer will accept it.
The studio may be asked to review material produced by someone else, for example in a Collateral Review Sittings engagement. In that case the studio comments on the material as submitted and does not verify the underlying facts. The client remains responsible for the material and for acting on the review comments.
Every engagement starts with a first sitting, which is free and carries no obligation. After the sitting, the studio may issue a short written reading of the system and a proposal for the work that the studio recommends. A proposal describes the services, the number of deliverables, the calendar, the fee and the assumptions on which the estimate is based.
A proposal is open for acceptance for thirty days from the date it is issued, unless it says otherwise. The engagement begins when the client accepts the proposal in writing, for example by signing and returning it or by confirming acceptance in an email that refers to the proposal. The studio will then issue a statement of work or confirm that the proposal itself serves as the statement of work.
If the client accepts a proposal and later asks for a different set of deliverables, the studio will describe the revised scope and the revised fee in writing before continuing. No work is carried out on a revised scope until both sides have agreed the change in writing.
The studio can only produce accurate work when the client supplies accurate input. The client agrees to provide the source material, product information, access to the people who know the system, and approvals needed to complete the engagement. The client also agrees to nominate one person who has authority to approve deliverables on its behalf.
Where the studio needs access to a client system, a site or a person for filming, the client agrees to arrange that access in a safe and lawful way and to give the studio reasonable notice of any constraint that affects the calendar. The client is responsible for obtaining the consent of the people who appear in client reels and for confirming that its own notices cover the filming.
The client agrees to respond to studio questions within a reasonable time, normally five business days, and to attend the agreed review points. If the client does not respond, the studio may pause the engagement and move the calendar, as described in the timelines section. The studio will always say clearly when it has paused work and why.
Fees are set out in the statement of work. Unless the statement of work says otherwise, the studio invoices forty percent of the fee on acceptance, forty percent at the final review point and twenty percent on handover. A review sitting and a first sitting may be invoiced in full on acceptance because they are short engagements.
Invoices are payable within thirty days of the invoice date. Payment may be made by bank transfer to the account shown on the invoice. Bank charges are borne by the client, and the studio may ask the client to confirm that the amount received matches the invoice before marking it paid. Where a currency conversion is involved, the studio follows the rate shown on the invoice.
Late payment may delay the calendar and may attract interest at the rate permitted by law in Hong Kong. The studio prefers to resolve a payment question directly rather than through interest, so it will contact the client before applying any charge. A client who is affected by an unexpected event can ask for a short extension and the studio will consider it in good faith.
Fees are exclusive of out of pocket expenses such as printing, travel and equipment hire, unless the statement of work says that they are included. The studio will ask for written approval before committing to an expense above the amount stated in the statement of work.
Scope changes are normal in studio work. A client may see the first deck and realise that the argument needs reordering, or a launch date may move and require a different sequence. The studio welcomes these changes and asks only that they are recorded in writing so that both sides understand the effect on the calendar and the fee.
A change that adds deliverables is priced at the studio rate for the relevant service. A change that replaces a deliverable before production begins is normally absorbed without an extra fee. A change that arrives after production has started may require the studio to redo work, and in that case the studio will describe the additional fee before proceeding.
The studio will not treat a scope change as an opportunity to add unnecessary work. Where a simpler solution exists, the studio will describe it and let the client choose. The aim is a good deliverable, not a longer invoice.
Timelines in a proposal are estimates based on the information available at the time. They assume that client material arrives on the agreed dates and that the client attends the review points. If a dependency slips, the calendar moves by the same amount, and the studio will confirm the new dates in writing.
A dependency might include access to a product demonstration, a legal review of a claim, a colleague who must approve the copy, or a date on which a filming location becomes available. The studio will list the material dependencies in the statement of work so that the client can plan for them.
If a client pauses an engagement for more than thirty business days, the studio may agree a new calendar or close the engagement and invoice the work completed to that point. The studio will not hold resources indefinitely for a project that is not progressing, because that would block other clients.
Each deliverable has two review points. The first is a structural review, where the client confirms the argument and the order of the material. The second is a final review, where the client confirms the wording, the visual treatment and the technical details. The studio records each approval in the project file.
A final approval means that the client has checked the deliverable and is satisfied that it is ready for use. The studio will highlight any claim that it believes needs confirmation, but the final responsibility for accuracy rests with the client. Once final approval is given, later changes are treated as a new task and are priced accordingly.
If the client does not provide comments at a review point, the studio may proceed on the assumption that the material is accepted, after sending a reminder and waiting five business days. The studio will always document that reminder so that the position is clear if a question arises later.
Deliverables are handed over in the formats described in the statement of work. Decks are delivered as editable files and a PDF export. Press sheets are delivered as press ready files and a plain text version. Reels are delivered as video files and caption files. Voice guides and launch calendars are delivered as plain documents that the client can keep editing.
The studio keeps a copy of the project file for the retention period described in the privacy policy. The client receives its own copy and is responsible for keeping it safe. If a file is lost after handover, the studio will help where it can, but it cannot guarantee to recover a file that has passed its retention period.
The studio does not hold client files hostage behind a subscription. Every deliverable is handed over outright, and nothing in these terms gives the studio a continuing right to control how the client uses an approved deliverable, beyond the licence terms described in the intellectual property section.
The studio owns the copyright in its working methods, templates, design systems and internal tools. When the engagement is paid in full, the studio assigns to the client the copyright in the final deliverables that were produced specifically for that client, except for client material and third party components, which remain the property of their owners.
The studio may show the work in its portfolio, on this website and in a proposal to another prospective client, unless the statement of work says otherwise or the material contains confidential information. The client can ask the studio to keep a piece of work private, and the studio will respect that request without argument.
The client grants the studio a licence to use client material for the purpose of producing the deliverables. That licence lasts for the engagement and for the retention period, so that the studio can answer a question about the work later. It does not allow the studio to use the material for any other purpose.
All other rights are reserved. Nothing in these terms transfers the studio name, the studio mark or the studio seal to the client, and the client must not use them in a way that suggests the client operates the studio.
The client confirms that it owns or has the right to use all client material that it provides, including images, text, logos, recordings and data. The client also confirms that it has obtained any permission needed for the studio to reproduce that material in a deliverable, and that the material does not infringe the rights of another person.
Where a client reel shows identifiable people, the client is responsible for obtaining their written permission and for explaining where the reel will be used. The studio will keep a copy of the permission with the project file and will not publish the reel beyond the agreed use without an additional permission.
If the studio receives a complaint that client material infringes the rights of another person, the studio will notify the client promptly and may pause distribution of the affected deliverable until the complaint is resolved. The client agrees to cooperate in resolving the complaint and to reimburse the studio for reasonable costs that arise from the claim.
Both sides may receive information that the other considers confidential. The studio treats client information as confidential by default, including source documents, system details, pricing and anything said in a first sitting. The client agrees to treat the studio methods, fees and internal material as confidential in the same way.
Confidential information may be shared with the people who need it to deliver the engagement, and with a professional adviser or a supplier who is bound by a similar duty. It may also be disclosed where the law requires it, provided that the disclosing party gives notice where lawful and shares only what is required.
The duty of confidentiality lasts for five years after the engagement ends, and continues indefinitely for information that remains a trade secret. Information that is already public, or that a party develops independently without using the other side information, is not covered by the duty.
The studio handles personal data as described in the Privacy Policy published on this website. The Privacy Policy forms part of these terms. In short, the studio collects only what it needs to answer an enquiry and deliver an engagement, keeps it for a defined period, protects it with reasonable measures and does not sell it.
Where the client provides personal data about its own staff or customers so that the studio can produce a deliverable, the client remains the controller of that data. The client is responsible for having a lawful basis to share it and for telling the people concerned how their data will be used.
If a data protection authority contacts the studio about an engagement, the studio will notify the client where it is lawful to do so and will cooperate with the review. The studio will not disclose client confidential information beyond what the authority requires.
The studio may use third party tools, printers, production houses and filming partners to deliver an engagement. The studio chooses these suppliers with care and remains responsible to the client for the quality of their work on the engagement. A supplier delay is treated as a studio delay for the purpose of the timelines section.
Some tools are provided under terms set by the provider. Where a tool is discontinued or changes in a way that affects a deliverable, the studio will find a workable alternative and will explain the change to the client. The studio will not pass on a provider fee without the client agreeing to it in advance.
The website may link to third party sites. The studio does not control those sites and is not responsible for their content or their practices. Following a link does not mean that the studio endorses everything you find there.
The studio warrants that it will carry out the services with reasonable skill and care, in line with the standards of a professional storytelling studio. It warrants that the deliverables will materially match the statement of work and that it has the right to grant the licences described in these terms.
Beyond those warranties, the website and the studio services are provided as they are. The studio does not warrant that a deliverable will produce a particular commercial result, that a buyer will accept a proposal, or that a launch will meet a specific sales target. Those outcomes depend on factors outside the studio control.
Nothing in these terms excludes a warranty or a right that the law does not allow to be excluded. Where a law implies a term that cannot be excluded, that term applies to the extent required, and the rest of these terms continue in force.
To the extent permitted by law, neither party is liable to the other for indirect or consequential loss, including loss of profit, loss of business opportunity or loss of reputation. The studio is not liable for a loss that arises from inaccurate client material, from the client failing to obtain a permission, or from a decision that the client makes after the studio has flagged a risk.
The total liability of the studio under an engagement is limited to the total fee paid by the client for that engagement. This limit does not apply to liability for fraud, for wilful misconduct, for death or personal injury caused by negligence, or for any other liability that the law does not allow to be limited.
Both parties agree to tell the other promptly about a problem so that it can be resolved early. A claim that is not raised within twelve months of the event giving rise to it may be time barred, to the extent the law allows.
The client agrees to indemnify the studio against a claim, loss or cost that arises from client material, from a failure to obtain a permission, or from a claim that a deliverable infringes the rights of another person because the client supplied the infringing material. The studio will notify the client promptly of such a claim and will allow the client to take part in the defence.
The studio agrees to indemnify the client against a claim that a deliverable, as produced by the studio using its own original work, infringes the copyright of another person. This indemnity does not apply where the claim arises from client material, from a modification made by someone other than the studio, or from a use that the studio did not authorise.
A party seeking an indemnity must give the other party prompt notice and reasonable cooperation. The indemnifying party may not settle a claim in a way that admits fault on behalf of the other party without that party written agreement.
Either party may terminate an engagement for convenience by giving thirty days written notice. If the client terminates for convenience, the client pays for the work completed to the date of termination and for any non cancellable expense that the studio has already committed. The studio will hand over the work completed so far.
Either party may terminate immediately if the other party commits a material breach and does not remedy it within fifteen business days of a written notice, or if the other party becomes insolvent or unable to pay its debts. The studio may also suspend work if an invoice remains unpaid for more than sixty days after a reminder.
On termination, the studio returns or deletes client material as the client directs, except for material that it must keep for a legal or accounting reason. The confidentiality, intellectual property, liability and indemnity sections of these terms survive termination.
Neither party is liable for a failure to perform that is caused by an event outside its reasonable control, such as a natural disaster, an epidemic, a labour dispute, a failure of public infrastructure or a change in the law. The affected party must notify the other party promptly and must take reasonable steps to reduce the effect of the event.
If an event of force majeure continues for more than sixty days, either party may terminate the engagement by written notice. On termination, the client pays for the work completed and the studio hands over what it has produced. Neither party owes the other a penalty for the termination in those circumstances.
A delay of a few days caused by weather or transport is handled under the timelines section rather than this section, because the studio can usually adjust a calendar without needing to invoke force majeure.
These terms are governed by the laws of Hong Kong. The parties agree that the courts of Hong Kong have exclusive jurisdiction over a dispute that cannot be resolved by discussion, unless a statement of work names a different forum for a particular engagement.
Before starting a legal claim, the parties agree to try to resolve the dispute in good faith. A senior person from each side will meet, in person or by video, within twenty business days of a written notice of dispute. Most disagreements are settled at that meeting because both sides want the work to continue.
If the meeting does not resolve the dispute, the parties may agree to mediation before going to court. Mediation is not mandatory, but the studio has found it useful when a disagreement concerns scope or quality rather than payment.
These terms, together with the statement of work and the Privacy Policy, form the entire agreement between the parties for an engagement. A statement made during a first sitting does not create a binding promise unless it is written into the statement of work.
If a provision of these terms is found to be invalid, the rest of the terms remain in force and the invalid provision is replaced by one that comes as close as possible to its purpose. A failure to enforce a term on one occasion does not mean that the term is waived.
Neither party may assign its rights under these terms without the written agreement of the other party, except to a successor in a merger or sale of the business, provided that the successor accepts these terms. A notice under these terms must be in writing and sent to the email address used in the engagement, or to the studio email address for notices to the company.
The headings in these terms are for convenience only and do not affect the interpretation of the sections. A reference to a person includes an organisation, and a reference to writing includes email. Where these terms say that a party may do something, that party may also choose not to.
For any question about these terms, a proposal, an invoice or a deliverable, please contact the studio using the details below. Please include the project name and the email address used in earlier correspondence so that the matter can be found quickly.
Caimao Culture Media Limited
Rm 9042 9/F Chung Mei Centre Blk B, 15-17 Hing Yip St, Kwun Tong, Hong Kong - 999077, Hong Kong (HK)
Email: enquiries@ycidesign.buzz
Telephone: +14842766322
The studio answers correspondence within five business days. If a matter is urgent, please say so in the subject line and call the studio line as well, so that it reaches the team without delay.